HT&Y The Challenge Award Shortlist: Affinity


Affinity by Entia is a handheld device that empowers people with cancer to monitor their response to chemotherapy from home. With a simple finger prick test Affinity measures white blood cell platelet red blood cell counts and temperature; a selection of tests that enable a comprehensive assessment of a patient’s health. Affinity brings clinical diagnostics to the home and our cloud connected technology provides a secure real time link between patient and clinician. Chemotherapy suppresses rapidly dividing cells including white blood cells needed by the body to tackle infection. Severe infection can increase mortality and morbidity with every hour that it is left untreated. Monitoring blood cell counts at home using Affinity improves quality of life helps prevent the onset of life threatening infections and enables better scheduling of personalised treatment plans.

Judges Comments:

“The patient is in control monitoring of their chemotherapy at home”

“Something completely new on the market that has not been seen before”

“Allows communication with clinicians for support when needed and sends real-time information”


About Julia Manning

Julia Manning is a social entrepreneur, writer, campaigner and commentator. She is based in London and is the founder and Chief Executive of 2020health, an independent, social enterprise Think Tank whose aim is to Make Health Personal. Through networking, technology, research, relationships and campaigning 2020health has influenced opinion and action in fields as diverse as bioethics, alcohol, emerging technologies, fraud, education, consumer technology and vaccination. Julia studied visual science at City University and became a member of the College of Optometrists in 1991. Her career has included being a visiting lecturer at City University, a visiting clinician at the Royal Free Hospital, working with south London Primary Care Trusts and as a Director of the UK Institute of Optometry. She specialised in diabetes (University of Warwick Certificate in Diabetic Care) and founded Julia Manning Eyecare in 2004, a home and prison visiting practice for people with mental and physical disabilities using the latest digital technology, which she sold to Healthcall (now part of Specsavers) in 2009. Experiences of working in the NHS, contributing to policy development, raising two children in the inner-city and standing in the General Election in Bristol in 2005 led to Julia forming 2020health at the end of 2006. Julia is a regular guest on TV and radio shows such as BBC News, ITV’s Daybreak/ GMB, Channel 5 News, BBC 1′s The Big Questions, BBC Radio, LBC and has taken part in debates and contributed to BBC’s Newsnight, Panorama, You and Yours and ITV’s The Week. She is mum to a rugby-mad son, a daughter passionate about Shakespeare, and wife of a comprehensive school assistant head-teacher. She loves gardening, ballet, Zimbabwe, her Westies Skye and Angus, is an honorary research associate at UCL and a Fellow of the RSA.
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