Do you ‘Breakfast’ like a King?

Modern life means we all have demands on our time.  It might be getting the kids up, dressed and to school on time, an early morning visit to the gym before work, or a long commute  – meaning there’s little time to make and eat breakfast before heading out of the house. That shouldn’t mean that breakfast gets forgotten so we have a mission for you, should you choose to accept it! For Breakfast Week (24 – 30th January 2016), we’ve teamed up with UK dietitian Nichola Whitehead to bring you a new Mission Breakfast Guide’ to help you eat a healthy breakfast every day. 

Screen Shot 2016-01-20 at 14.38.51Nichola says: “It’s widely known that breakfast is regarded as the most important meal of the day – it gives you the energy for the day ahead.  But according to research, a staggering 45%¹ of people admit that they skip breakfast at least once a week, which can result in low energy², feeling grumpy³ and struggling to concentrate(4). Our mission is to get everyone to rethink their morning routine and my ‘Mission Breakfast Guide will help you do just that and choose the right healthy breakfast for you – no matter what your morning routine.”

The guide highlights the benefits of a number of staple breakfast ingredients, as well as healthy suggestions for different morning scenarios including:

  • Samantha: a young professional faced with the grind of the morning commute
  • Kelly: the busy mum trying to keep the whole family happy
  • Tess: the gym bunny looking to rebuild energy levels post workout
  • Caitlin: looking for a weekend brunch to impress her friends
  • Linda: the recent health convert keen to get back in shape

Screen Shot 2016-01-20 at 14.48.57

The full guide, with breakfast suggestions and recipes, is available at Further breakfast recipe ideas and nutritional information can also be found on Nichola Whitehead’s website:
Breakfast Week is now in its 17th year and aims to raise awareness of the importance of eating breakfast and is organised by AHDB Cereals & Oilseeds on behalf of UK cereal farmers and producers.

Join the breakfast conversation on Twitter using #BreakfastWeek or follow us @breakfastweek facebook at ShakeUpYourWakeUp

If you enjoyed this post, why not see some of 2020health’s research on diet management in ‘Careless Eating Costs Lives?

¹The Grocer – 10 things you need to know about breakfast (August 2015)
² The Causal Role of Breakfast in Energy Balance and Health, Bath Breakfast Project, published in The American Journal of Clinical Nutrition, June 2014
 ³The Effect of Breakfast Prior to Morning Exercise on Cognitive Performance, Mood and Appetite Later in the Day in Habitually Active Women, Northumbria University, published in Nutrients July 2015
(4)The glycaemic potency of breakfast and cognitive function in school children. Kings College London, published in European Journal of Clinical Nutrition, September 2010 / Cognitive Drug Research, in conjunction with HGCA (2004) (former name of AHDB Cereals & Oilseeds)
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