Wearable Tech Gets Intimate!

A lot has happened since we last caught up with British startup Chiaro. After winning both Best R&D Product award at the AXA PPP Health Tech & You Awards and Best Startup at the Wearables Technology Show 2015 in the same week, expectations were high. In October their award winning product Elvie finally became available to the world… And the world said thank you!

It’s not often you come across a tech product designed specifically for women, let alone being designed women too. Elvie is paving the way to women taking full control of their health, learning to listen to their bodies and build inner strength.

Screen Shot 2015-11-24 at 22.25.28Elvie is a kegel exercise tracker that was designed to help women track and improve their pelvic floor strength and is clearly already striking a fancy to a number of women, with pre-orders selling out a month before its launch.

Only two weeks into launch, Elvie had already gained an impressive amount of press coverage, with articles in some of the web’s biggest sites (TechCrunch, Forbes, Elle, etc). Despite having a number of competitors who have launched similar products, Elvie’s sophisticated software and beautiful design is undoubtedly contributing to its overwhelmingly positive reception.

Here are just a few of the quotes that are coming out of the launch:

“What intrigued me most was the promise of regular ‘me-time’ with my vagina” Elle

“For the added bonus that it helps with women enjoy their sex lives, it really is priceless!” Viral Thread

It’s not hyperbole to say Elvie is a new breed of connected device…. The product design is thoughtful and discreet” TechCrunch

“…the Elvie makes pelvic floor exercise surprisingly simple” Forbes

Screen Shot 2015-11-24 at 22.31.19A number of events are set to take place over the coming months to accompany their online coverage, including partnering with brands such as Grace of Belgravia and Lomax Gyms. It’s clear that Elvie is gearing up to start a revolution in how women look after their pelvic floors, and so far it seems to be working.

To keep up to date with the Elvie launch and upcoming events, follow them on Facebook, Twitter and Instagram. A new era in women’s tech has arrived!


About Julia Manning

Julia Manning is a social pioneer, writer, campaigner and commentator. Formerly a clinical optometrist specialising in diabetes and visual impairment, she is the founder and Chief Exec of 2020health, an independent, social enterprise Think Tank whose aim is to Make Health Personal and Social. 2020health has through research, events and campaigning influenced opinion and action in fields as diverse as bioethics, alcohol, emerging technologies, fraud, education, consumer technology and vaccination. In 2014, 2020health were founding partners of the Health Tech and You Awards with Axa PPP and the Design Museum, now in their 5th year. Since 2016, 2020health has increasingly focused on digital health and public health in the community through the concept of 'Whole School Wellbeing'. Julia is a Fellow of the RSA and a part-time PhD student at the UCL Interaction Centre, studying the use of digital technologies for stress management in the workplace. Julia has shared 2020health's research widely in the media (BBC News, ITV, Channel 5 News, BBC 1′s The Big Questions & Victoria Derbyshire, BBC Radio 4 Today, PM and Woman's Hour, LBC) and has taken part in debates and contributed to BBC’s Newsnight, Panorama, You and Yours and ITV’s The Week.
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