Wearable Tech Gets Intimate!

A lot has happened since we last caught up with British startup Chiaro. After winning both Best R&D Product award at the AXA PPP Health Tech & You Awards and Best Startup at the Wearables Technology Show 2015 in the same week, expectations were high. In October their award winning product Elvie finally became available to the world… And the world said thank you!

It’s not often you come across a tech product designed specifically for women, let alone being designed women too. Elvie is paving the way to women taking full control of their health, learning to listen to their bodies and build inner strength.

Screen Shot 2015-11-24 at 22.25.28Elvie is a kegel exercise tracker that was designed to help women track and improve their pelvic floor strength and is clearly already striking a fancy to a number of women, with pre-orders selling out a month before its launch.

Only two weeks into launch, Elvie had already gained an impressive amount of press coverage, with articles in some of the web’s biggest sites (TechCrunch, Forbes, Elle, etc). Despite having a number of competitors who have launched similar products, Elvie’s sophisticated software and beautiful design is undoubtedly contributing to its overwhelmingly positive reception.

Here are just a few of the quotes that are coming out of the launch:

“What intrigued me most was the promise of regular ‘me-time’ with my vagina” Elle

“For the added bonus that it helps with women enjoy their sex lives, it really is priceless!” Viral Thread

It’s not hyperbole to say Elvie is a new breed of connected device…. The product design is thoughtful and discreet” TechCrunch

“…the Elvie makes pelvic floor exercise surprisingly simple” Forbes

Screen Shot 2015-11-24 at 22.31.19A number of events are set to take place over the coming months to accompany their online coverage, including partnering with brands such as Grace of Belgravia and Lomax Gyms. It’s clear that Elvie is gearing up to start a revolution in how women look after their pelvic floors, and so far it seems to be working.

To keep up to date with the Elvie launch and upcoming events, follow them on Facebook, Twitter and Instagram. A new era in women’s tech has arrived!

About Julia Manning

Julia is a social pioneer, writer and campaigner. She studied visual science at City University and became a member of the College of Optometrists in 1991, later specialising in visual impairment and diabetes. During her career in optometry, she lectured at City University, was a visiting clinician at the Royal Free Hospital and worked with Primary Care Trusts. She ran a domiciliary practice across south London and was a Director of the UK Institute of Optometry. Julia formed 20/20Health in 2006. Becoming an expert in digital health solutions, she led on the NHS–USA Veterans’ Health Digital Health Exchange Programme and was co-founder of the Health Tech and You Awards with Axa PPP and the Design Museum. Her research interests are now in harnessing digital to improve personal health, and she is a PhD candidate in Human Computer Interaction (HCI) at UCL. She is also dedicated to creating a sustainable Whole School Wellbeing Community model for schools that builds relationships, discovers assets and develops life skills. She is a member of the Royal Society of Medicine’s Digital Health Council. Julia has shared 2020health's research widely in the media (BBC News, ITV, Channel 5 News, BBC 1′s The Big Questions & Victoria Derbyshire, BBC Radio 4 Today, PM and Woman's Hour, LBC) and has taken part in debates and contributed to BBC’s Newsnight, Panorama, You and Yours and ITV’s The Week.
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