Wearable Tech Gets Intimate!

A lot has happened since we last caught up with British startup Chiaro. After winning both Best R&D Product award at the AXA PPP Health Tech & You Awards and Best Startup at the Wearables Technology Show 2015 in the same week, expectations were high. In October their award winning product Elvie finally became available to the world… And the world said thank you!

It’s not often you come across a tech product designed specifically for women, let alone being designed women too. Elvie is paving the way to women taking full control of their health, learning to listen to their bodies and build inner strength.

Screen Shot 2015-11-24 at 22.25.28Elvie is a kegel exercise tracker that was designed to help women track and improve their pelvic floor strength and is clearly already striking a fancy to a number of women, with pre-orders selling out a month before its launch.

Only two weeks into launch, Elvie had already gained an impressive amount of press coverage, with articles in some of the web’s biggest sites (TechCrunch, Forbes, Elle, etc). Despite having a number of competitors who have launched similar products, Elvie’s sophisticated software and beautiful design is undoubtedly contributing to its overwhelmingly positive reception.

Here are just a few of the quotes that are coming out of the launch:

“What intrigued me most was the promise of regular ‘me-time’ with my vagina” Elle

“For the added bonus that it helps with women enjoy their sex lives, it really is priceless!” Viral Thread

It’s not hyperbole to say Elvie is a new breed of connected device…. The product design is thoughtful and discreet” TechCrunch

“…the Elvie makes pelvic floor exercise surprisingly simple” Forbes

Screen Shot 2015-11-24 at 22.31.19A number of events are set to take place over the coming months to accompany their online coverage, including partnering with brands such as Grace of Belgravia and Lomax Gyms. It’s clear that Elvie is gearing up to start a revolution in how women look after their pelvic floors, and so far it seems to be working.

To keep up to date with the Elvie launch and upcoming events, follow them on Facebook, Twitter and Instagram. A new era in women’s tech has arrived!


About Julia Manning

Julia Manning is a social entrepreneur, writer, campaigner and commentator. She is based in London and is the founder and Chief Executive of 2020health, an independent, social enterprise Think Tank whose aim is to Make Health Personal. Through networking, technology, research, relationships and campaigning 2020health has influenced opinion and action in fields as diverse as bioethics, alcohol, emerging technologies, fraud, education, consumer technology and vaccination. Julia studied visual science at City University and became a member of the College of Optometrists in 1991. Her career has included being a visiting lecturer at City University, a visiting clinician at the Royal Free Hospital, working with south London Primary Care Trusts and as a Director of the UK Institute of Optometry. She specialised in diabetes (University of Warwick Certificate in Diabetic Care) and founded Julia Manning Eyecare in 2004, a home and prison visiting practice for people with mental and physical disabilities using the latest digital technology, which she sold to Healthcall (now part of Specsavers) in 2009. Experiences of working in the NHS, contributing to policy development, raising two children in the inner-city and standing in the General Election in Bristol in 2005 led to Julia forming 2020health at the end of 2006. Julia is a regular guest on TV and radio shows such as BBC News, ITV’s Daybreak/ GMB, Channel 5 News, BBC 1′s The Big Questions, BBC Radio, LBC and has taken part in debates and contributed to BBC’s Newsnight, Panorama, You and Yours and ITV’s The Week. She is mum to a rugby-mad son, a daughter passionate about Shakespeare, and wife of a comprehensive school assistant head-teacher. She loves gardening, ballet, Zimbabwe, her Westies Skye and Angus, is an honorary research associate at UCL and a Fellow of the RSA.
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