There aren’t many email invitations that make me laugh out loud, but this one was an exception. I have spent much of the past few years talking about how to improve the public’s health: incentives, legislation, education and 2020health has published ideas such as here on alcohol, here on incentives, here on how pharmacists can help.
So I thought this invitation to watch the ladies semi-finals at Wimbledon, from none other than British American Tobacco was a joke! It seems not. I will talk to most organisations; I am a firm believer in getting all parties around the table to find common interests and consensus to forge solutions. But a day out at the tennis, courtesy of company that is complicit in the early death of millions of people worldwide and who continue to promote a habit that may be legal but is morally repugnant? I am only sorry that they thought I was shallow enough to accept.