Honesty on choice

Gail Beer, Consultant Director and Julia Manning, Chief Exec

Stephen Bubb was on the BBC this morning talking a lot of sense about choice. But what do we mean by choice? The current system has limited flexibility due to the commissioning process and contract caps. Choice is only available in as much as the NHS lets you have it.  Without a real market place within health between NHS organisations, the private and 3rd sectors choice cannot drive up the quality of care as much as is talked about.  NHS organisations are not allowed to fail. Choice of provider is often limited outside of major cities due to a lack of alternative providers.  The public need to know this – otherwise they will feel mislead and let down.

If we are to have choice let’s make it relevant, understandable and give the patient and their carers real choices; stick to basics and get that right.

  • Treatment when you want it with all providers offering extended times not just 9-5
  • Treatment options on implants, prosthetics and drugs with the right to choose to top-up if you want to – choices are currently being denied because of the inability to do this.
  • The right to choose a provider nearer to those who care for you
  • The right to choose your GP and pathway provider
  • Accept some patients don’t want choice

Giving choice makes demands on clinical time in order to explain to patients.  Choice requires a less paternalistic approach and partnership with patients needs to be increased. Through working in partnership and giving patients more understanding of their options on treatment we may well see a greater clamour for choice on provider and all the risks that brings with it for organisations who fail to deliver.


About Julia Manning

Julia is a social pioneer, writer and campaigner. She studied visual science at City University and became a member of the College of Optometrists in 1991, later specialising in visual impairment and diabetes. During her career in optometry, she lectured at City University, was a visiting clinician at the Royal Free Hospital and worked with Primary Care Trusts. She ran a domiciliary practice across south London and was a Director of the UK Institute of Optometry. Julia formed 20/20Health in 2006. Becoming an expert in digital health solutions, she led on the NHS–USA Veterans’ Health Digital Health Exchange Programme and was co-founder of the Health Tech and You Awards with Axa PPP and the Design Museum. Her research interests are now in harnessing digital to improve personal health, and she is a PhD candidate in Human Computer Interaction (HCI) at UCL. She is also dedicated to creating a sustainable Whole School Wellbeing Community model for schools that builds relationships, discovers assets and develops life skills. She is a member of the Royal Society of Medicine’s Digital Health Council. Julia has shared 2020health's research widely in the media (BBC News, ITV, Channel 5 News, BBC 1′s The Big Questions & Victoria Derbyshire, BBC Radio 4 Today, PM and Woman's Hour, LBC) and has taken part in debates and contributed to BBC’s Newsnight, Panorama, You and Yours and ITV’s The Week.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s