Just read this quote from a Director at the Department of Health at an e-health roundtable on why telehealth hasn’t taken off in this country:
Marlene Winfield from CfH kicked off the discussion with a look at healthcare consumer behaviour. Her central case was that “the NHS is a wonderful service, but it has had an unintended consequence: it had deskilled people from looking after their own health.”
“People take no responsibility for looking after themselves,” she said. “We need a culture change and that will be a bigger challenge than introducing any technology.”
Adrian Stevens, managing director of iSOFT UK, Ireland, Scandinavia and Nordic Countries, North Europe Region, argued there is a willingness to adopt technology and an appetite for self-care among the public. He said this is exemplified by sales of blood pressure kits from retail pharmacies and the popularity of gadgets such as Wii Fit, which is viewed and marketed as a game but could equally well be regarded as a primary prevention medical intervention.
As I inferred in my last post, we HAVE to reduce demand whether it is by using technology, encouraging health and well-being programmes, making changes to prescribing or disincentivising risk-taking !