DH are thinking our way…

Just read this quote from a Director at the Department of Health at an e-health roundtable on why telehealth hasn’t taken off in this country:

Marlene Winfield from CfH kicked off the discussion with a look at healthcare consumer behaviour. Her central case was that “the NHS is a wonderful service, but it has had an unintended consequence: it had deskilled people from looking after their own health.”

“People take no responsibility for looking after themselves,” she said. “We need a culture change and that will be a bigger challenge than introducing any technology.”

And expanding the theme of self-care

Adrian Stevens, managing director of iSOFT UK, Ireland, Scandinavia and Nordic Countries, North Europe Region, argued there is a willingness to adopt technology and an appetite for self-care among the public. He said this is exemplified by sales of blood pressure kits from retail pharmacies and the popularity of gadgets such as Wii Fit, which is viewed and marketed as a game but could equally well be regarded as a primary prevention medical intervention.

As I inferred in my last post, we HAVE to reduce demand whether it is by using technology, encouraging health and well-being programmes, making changes to prescribing or disincentivising risk-taking !


About Julia Manning

Julia Manning is a social pioneer, writer, campaigner and commentator. Formerly a clinical optometrist specialising in diabetes and visual impairment, she is the founder and Director of 2020health, an independent, social enterprise Think Tank whose aim is to Make Health Personal and Social. 2020health has through research, events and campaigning influenced opinion and action in fields as diverse as bioethics, alcohol, emerging technologies, fraud, education, consumer technology and vaccination. In 2014, 2020health were founding partners of the Health Tech and You Awards with Axa PPP and the Design Museum. Since 2016, 2020health has increasingly focused on digital health and public health in the community. Julia is a Fellow of the RSA and now also a part-time PhD student at the UCL Interaction Centre, studying the use of digital technology for stress management in the workplace. Julia has shared 2020health's research widely in the media (BBC News, ITV, Channel 5 News, BBC 1′s The Big Questions & Victoria Derbyshire, BBC Radio 4 Today, PM and Woman's Hour, LBC) and has taken part in debates and contributed to BBC’s Newsnight, Panorama, You and Yours and ITV’s The Week.
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