Just read this quote from a Director at the Department of Health at an e-health roundtable on why telehealth hasn’t taken off in this country:
Marlene Winfield from CfH kicked off the discussion with a look at healthcare consumer behaviour. Her central case was that “the NHS is a wonderful service, but it has had an unintended consequence: it had deskilled people from looking after their own health.”
“People take no responsibility for looking after themselves,” she said. “We need a culture change and that will be a bigger challenge than introducing any technology.”
And expanding the theme of self-care
Adrian Stevens, managing director of iSOFT UK, Ireland, Scandinavia and Nordic Countries, North Europe Region, argued there is a willingness to adopt technology and an appetite for self-care among the public. He said this is exemplified by sales of blood pressure kits from retail pharmacies and the popularity of gadgets such as Wii Fit, which is viewed and marketed as a game but could equally well be regarded as a primary prevention medical intervention.
As I inferred in my last post, we HAVE to reduce demand whether it is by using technology, encouraging health and well-being programmes, making changes to prescribing or disincentivising risk-taking !
About Julia Manning
Julia is a social pioneer, writer and campaigner. She studied visual science at City University and became a member of the College of Optometrists in 1991, later specialising in visual impairment and diabetes. During her career in optometry, she lectured at City University, was a visiting clinician at the Royal Free Hospital and worked with Primary Care Trusts. She ran a domiciliary practice across south London and was a Director of the UK Institute of Optometry.
Julia formed 20/20Health in 2006. Becoming an expert in digital health solutions, she led on the NHS–USA Veterans’ Health Digital Health Exchange Programme and was co-founder of the Health Tech and You Awards with Axa PPP and the Design Museum. Her research interests are now in harnessing digital to improve personal health, and she is a PhD candidate in Human Computer Interaction (HCI) at UCL. She is also dedicated to creating a sustainable Whole School Wellbeing Community model for schools that builds relationships, discovers assets and develops life skills. She is a member of the Royal Society of Medicine’s Digital Health Council.
Julia has shared 2020health's research widely in the media (BBC News, ITV, Channel 5 News, BBC 1′s The Big Questions & Victoria Derbyshire, BBC Radio 4 Today, PM and Woman's Hour, LBC) and has taken part in debates and contributed to BBC’s Newsnight, Panorama, You and Yours and ITV’s The Week.
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