DH are thinking our way…

Just read this quote from a Director at the Department of Health at an e-health roundtable on why telehealth hasn’t taken off in this country:

Marlene Winfield from CfH kicked off the discussion with a look at healthcare consumer behaviour. Her central case was that “the NHS is a wonderful service, but it has had an unintended consequence: it had deskilled people from looking after their own health.”

“People take no responsibility for looking after themselves,” she said. “We need a culture change and that will be a bigger challenge than introducing any technology.”

And expanding the theme of self-care

Adrian Stevens, managing director of iSOFT UK, Ireland, Scandinavia and Nordic Countries, North Europe Region, argued there is a willingness to adopt technology and an appetite for self-care among the public. He said this is exemplified by sales of blood pressure kits from retail pharmacies and the popularity of gadgets such as Wii Fit, which is viewed and marketed as a game but could equally well be regarded as a primary prevention medical intervention.

As I inferred in my last post, we HAVE to reduce demand whether it is by using technology, encouraging health and well-being programmes, making changes to prescribing or disincentivising risk-taking !


About Julia Manning

Julia Manning is a social entrepreneur, writer, campaigner and commentator. She is based in London and is the founder and Chief Executive of 2020health, an independent, social enterprise Think Tank whose aim is to Make Health Personal. Through networking, technology, research, relationships and campaigning 2020health has influenced opinion and action in fields as diverse as bioethics, alcohol, emerging technologies, fraud, education, consumer technology and vaccination. Julia studied visual science at City University and became a member of the College of Optometrists in 1991. Her career has included being a visiting lecturer at City University, a visiting clinician at the Royal Free Hospital, working with south London Primary Care Trusts and as a Director of the UK Institute of Optometry. She specialised in diabetes (University of Warwick Certificate in Diabetic Care) and founded Julia Manning Eyecare in 2004, a home and prison visiting practice for people with mental and physical disabilities using the latest digital technology, which she sold to Healthcall (now part of Specsavers) in 2009. Experiences of working in the NHS, contributing to policy development, raising two children in the inner-city and standing in the General Election in Bristol in 2005 led to Julia forming 2020health at the end of 2006. Julia is a regular guest on TV and radio shows such as BBC News, ITV’s Daybreak/ GMB, Channel 5 News, BBC 1′s The Big Questions, BBC Radio, LBC and has taken part in debates and contributed to BBC’s Newsnight, Panorama, You and Yours and ITV’s The Week. She is mum to a rugby-mad son, a daughter passionate about Shakespeare, and wife of a comprehensive school assistant head-teacher. She loves gardening, ballet, Zimbabwe, her Westies Skye and Angus, is an honorary research associate at UCL and a Fellow of the RSA.
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